The football business has entered fully into the digital era. Clubs are creating more and more personalized content to connect with their fans and generate new revenues, changes that are due to the continuous advances in technology. As the saying goes, “after the game, the game starts”. The internet and social media have opened a new avenue of communication between clubs, fans, sponsors and all those involved in this business. Now you can interact before, during and after the game and the key is the personalized content that the football industry is capable of generating.